the biosepar gmbh decided it is time for a website redesign.
Their old-style website combined with a web shop was quite flat, and it didn’t tell their story of the company. The development of this site was not preceded by user research, as a result the user experience, and the conversion rate was low.
CLIENT:
Biosepar GmbH, Simbach am Inn, Germany
The company produce environmentally friendly solutions for human and veterinary laboratories, as well as for soil and water investigations.
OBJECTIVES:
1. Improve brand equity and online reach.
2. Implement a fully responsive solution.
3. Improve SEO performance and online marketing opportunities.
4. Improve usability and user experience.
what i did
Competitor Analysis
User Research
Digital Strategy
UX/UI Design
WordPress Development
STYLE CONCEPT:
The new website uses a different color palette and gives much more weight to both images and general product information. I provided fresh photography and more space for visual elements. The redesign also includes more modern typography that feels more professional. The site navigation is laid out in a clean and concise manner, making it easy to find each product page. I worked closely with the Biosepar team to develop the site structure for their new website and tailor the functionality to their requirements.
RESULTS:
The team of the Biosepar GmbH is proud of how their new website looks and functions. They have received a good deal of positive feedback from users, and they feel that the site better represents them.