the biosepar gmbh decided it is time for a website redesign.
Their old-style website combined with a web shop was quite flat, and it didn’t tell their story of the company. The development of this site was not preceded by user research, as a result the user experience, and the conversion rate was low.
Biosepar GmbH, Simbach am Inn, Germany
The company produce environmentally friendly solutions for human and veterinary laboratories, as well as for soil and water investigations.
1. Improve brand equity and online reach.
2. Implement a fully responsive solution.
3. Improve SEO performance and online marketing opportunities.
4. Improve usability and user experience.
The new website uses a different color palette and gives much more weight to both images and general product information. I provided fresh photography and more space for visual elements. The redesign also includes more modern typography that feels more professional. The site navigation is laid out in a clean and concise manner, making it easy to find each product page. I worked closely with the Biosepar team to develop the site structure for their new website and tailor the functionality to their requirements.
The team of the Biosepar GmbH is proud of how their new website looks and functions. They have received a good deal of positive feedback from users, and they feel that the site better represents them.