mr. starflinger has decided to present his business on a website
Mr. Starflinger realized that social media was not enough to present his business, the target audience is primarily the older generation, which do not use social media platforms on a regular basis.
CLIENT: Benno Starflinger, Haiming, Germany Mr. Starflinger is a pick-your-own blueberry farm owner more than 20 years ago in the south-east of Bavaria.
OBJECTIVES: 1. Improve brand equity and online reach. 2. Improve SEO performance and online marketing opportunities.
what i did
Competitor Analysis User Research Photography WordPress Development
TYPEFACE: After a lot of experimentation, I opted for the skillfully crafted “Oswald” for the heading and the “Merriweather Sans” for the general text. I chose larger font than usual, because most of the users are elderly people.
COLORS: On the website, I use only one main color (blue), consistent with the color of the blueberries. The text is yellow and brown, the background is white.
STYLE CONCEPT: The structure of the website is very simple and clear. I wanted to whet the appetite with the colors, the photos, and the layout of the pages.
RESULTS: Mr. Starflinger is very satisfied his new website looks and functions. Thanks to the website, his visitors and customers increased by more than ten percent in the first blueberry season.