mr. starflinger has decided to present his business on a website

Mr. Starflinger realized that social media was not enough to present his business, the target audience is primarily the older generation, which do not use social media platforms on a regular basis.

CLIENT:
Benno Starflinger, Haiming, Germany
Mr. Starflinger is a pick-your-own blueberry farm owner more than 20 years ago in the south-east of Bavaria.

OBJECTIVES:
1. Improve brand equity and online reach.
2. Improve SEO performance and online marketing opportunities.

what i did

Competitor Analysis
User Research
Photography
WordPress Development

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TYPEFACE:
After a lot of experimentation, I opted for the skillfully crafted “Oswald” for the heading and the “Merriweather Sans” for the general text. I chose larger font than usual, because most of the users are elderly people.

COLORS:
On the website, I use only one main color (blue), consistent with the color of the blueberries. The text is yellow and brown, the background is white.

The buttons are white with blue hoover effect.

heidelbeer

STYLE CONCEPT:
The structure of the website is very simple and clear. I wanted to whet the appetite with the colors, the photos, and the layout of the pages.

RESULTS:
Mr. Starflinger is very satisfied his new website looks and functions. Thanks to the website, his visitors and customers increased by more than ten percent in the first blueberry season.