a website redesign for more user experience and usability.
The customer came up with an accurate idea. The goal was to create a new, very simple, transparent website that presents the full range of activities of the company.
While evaluating the Ziel-Group previous website, it was apparent that the site was not a fair representation of the cutting edge solutions Ziel-Group had to offer. Indeed it was time for a thorough UX design.
Ziel-Group, Kecskemét, Hungary
The Ziel-Group agency produces translations in 14 languages to the highest standards for retail and corporate clients.
1. Better user experience.
2. Improve SEO performance and online marketing opportunities.
3. File upload option.
After a lot of experimentation, I opted “Spectral SC” for the heading and the “Montserrat” for the general text.
I chose only three colors in accordance with the illustrations on the website. I use the same colors for the text, that vary depending on the background color.
I found the blue color to match the call-to-action button and the color palette the best.
I designed a transparent design with consistent structure to ease the information overload.
The first thing I focused on was creating a new and more efficient site map and content strategy that simplified access to the valuable information visitors were looking for. After the sitemap and content strategy were completed, I created a high-fidelity wireframe for the structure of the site. After testing the wireframe, I fixed a number of minor usability issues and created the final design with Adobe XD, which was received with great satisfaction by the customer.
Working on the design, I have to concentrate on such aspects as: usability, utility and accessibility.
The newly launched page has allowed visitors to find what they are looking for faster. Uploading documents to be translated has also become easier.