the biosepar gmbh decided it is time for a website redesign.

Their old-style website combined with a web shop was quite flat, and it didn’t tell their story of the company. The development of this site was not preceded by user research, as a result the user experience, and the conversion rate was low.

CLIENT:
Biosepar GmbH, Simbach am Inn, Germany
The company produce environmentally friendly solutions for human and veterinary laboratories, as  well as for soil and water investigations.

OBJECTIVES:
1. Improve brand equity and online reach.
2. Implement a fully responsive solution.
3. Improve SEO performance and online marketing opportunities.
4. Improve usability and user experience.

what i did

Competitor Analysis
User Research
Digital Strategy
UX/UI Design
WordPress Development

biosepar

STYLE CONCEPT:
The new website uses a different color palette and gives much more weight to both images and general product information. I provided fresh photography and more space for visual elements. The redesign also includes more modern typography that feels more professional. The site navigation is laid out in a clean and concise manner, making it easy to find each product page. I worked closely with the Biosepar team to develop the site structure for their new website and tailor the functionality to their requirements.

RESULTS:
The team of the Biosepar GmbH is proud of how their new website looks and functions. They have received a good deal of positive feedback from users, and they feel that the site better represents them.

+ 10 %
Organic search traffic
- 10 %
Bounce rate
+ 10 %
Time on page