a website redesign for more user experience and usability.

The customer came up with an accurate idea. The goal was to create a new, very simple, transparent website that presents the full range of activities of the company.

While evaluating the Ziel-Group previous website, it was apparent that the site was not a fair representation of the cutting edge solutions Ziel-Group had to offer. Indeed it was time for a thorough UX design.

CLIENT:
Ziel-Group, Kecskemét, Hungary
The Ziel-Group agency produces translations in 14 languages to the highest standards for retail and corporate clients.

OBJECTIVES:
1. Better user experience.
2. Improve SEO performance and online marketing opportunities.
3. File upload option.

what i did

Competitor Analysis
Content Strategy
UX/UI Design
WordPress Development

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TYPEFACE:
After a lot of experimentation, I opted “Spectral SC” for the heading and the “Montserrat” for the general text.

COLORS:
I chose only three colors in accordance with the illustrations on the website. I use the same colors for the text, that vary depending on the background color.

I found the blue color to match the call-to-action button and the color palette the best.

UX STRATEGY:
I designed a transparent design with consistent structure to ease the information overload.

The first thing I focused on was creating a new and more efficient site map and content strategy that simplified access to the valuable information visitors were looking for. After the sitemap and content strategy were completed, I created a high-fidelity wireframe for the structure of the site. After testing the wireframe, I fixed a number of minor usability issues and created the final design with Adobe XD, which was received with great satisfaction by the customer.

STYLE CONCEPT:
Working on the design, I have to concentrate on such aspects as: usability, utility and accessibility.

RESULTS:
The newly launched page has allowed visitors to find what they are looking for faster. Uploading documents to be translated has also become easier.

+ 10 %
Increase conversion
- 10 %
Bounce rate
+ 10 %
Increase in traffic